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The film Uri starring Vicky Kaushal as Major Vihan Shergill, and Yami Gautam as Pallavi Sharma, a RAW agent, has been appreciated a lot by the audience. The movie released on 11th January, 2019 with a budget of 25 crores, and did a collection of around 90 crores already. It is based on the terrorist attacks in Kashmir at the Uri Army Base camp, this has been India’s most successful covert operation.

Some of the people do not like to spend money and go to the theaters to watch movies, so they use torrent. As we know it is piracy, and we should never do something like that. The team of Uri came up with an idea to teach a lesson to the pirated version down-loaders by creating a 3.8 GB video file and uploading it to torrent. The video had a message “Say no to piracy” in a realistic surgical strike way by Vicky Kaushal and Yami Gautam. The video trolled, and shocked the people who downloaded it, and they felt ashamed too.

Aditya Dhar, the director of URI said, “Piracy is one thing that bothers filmmakers the most. For any film, it is very damaging to see their film getting released on Torrent or Pirate Bay because there are so many people who have worked hard on it and so many things are dependent on the film doing well at the box office. Even a difference of a few crores puts a lot of pressure on the producers and the film.”

He added “We really wanted to do something unique. RSVP Films’ marketing team along with Trigger Happy have been coming up with some great ideas. They were the ones who came up with this idea that we let people download the entire film and once they play it, the video will give the message – ‘do not pirate Uri, or any film for that matter’. So that thing was really cool, and hats off to the marketing team.”
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- Rajat Priyam
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