Since a few days, one can notice the reappearance of Apple iPhone SE on the Apple website. The iPhone model was being given at a much lower price which is why it got completely sold as soon as it went online for sale. The 32GB version was priced at $249 (reduction of $100) while the 128GB version was selling for $299 (reduction of $150). Many people who wanted to buy an iPhone but were not able to, finally took a sigh of relief after this major breakthrough decision by Apple.
People are speculating that Apple took this decision after facing a disastrous decline in sales for the fourth quarter of 2018. The company went down from an earlier estimated $89 billion to around $84 billion. The sub-models of iPhone X like iPhone XS and iPhone XR failed to create the expected amount of moolah which is why the company had to go back to iPhone SE model.
The company is now trying to explain to the customers that the iPhone range is in fact very affordable via the SE model. This move by Apple will also help the company detect the user interest in small screen phones. After this, the company will surely bring changes to their business plans.
Interestingly, the SE model runs the same internals as the iPhone 6s and the iPhone 6s Plus—including the Apple A9 processor, 32GB and 128GB storage options. The screen can get you nostalgic flashes of iPhone 5 and iPhone 5s models. All this can be yours at a much lower price so user interest gets amplified automatically.
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