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In a bid to reuse and recycle the useless, an online bra retailer "Harper Wilde" launched a service that allows you contribute towards nature by enabling customers to send back their old bras so they can be turned into new products by clothing recycler For Days.

Through its new 'Recycle, Bra' service, anyone ordering a bra from Harper Wilde will now receive a box with a prepaid return shipping label, enabling them to place their old bras back in the box and send them back to be recycled, the firm said.

For Days, a t-shirt recycling company in the US have been indulged in the same process where they extract various different fibers from the underwear to make products such as insulation and pillow stuffing.

"Heavily-used bras are not accepted by most charities and we don't think that anyone wants to see their bra end up in a landfill," Harper Wilde's website states. "We all have them - the bra that never fit right, the one with the underwire that now stabs you in the ribs, and (our favorite) the bright orange one you're not sure when or why you bought in the first place."

In a bid to further prolong the lifespan of their products and cut down on waste, the company also advised its customers to avoid wearing a bra for more than one day-running. "When you give your bra a day off, the cups have time to relax into their original shape and ultimately last longer," it said.

Circular economy take-back initiatives have become increasingly common over the past few years, with growing numbers of companies seeking to reduce the environmental impact of their operations and cut down on waste in the face of mounting consumer concern.

Last month some of the world's largest consumer goods companies clubbed together to launch a new global recycling service called Loop, which will see recycling specialist TerraCycle provide re-usable packaging and new collection and delivery services for customers.

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Source - Businessgreen
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