The most shocking photo-shoot of stabbing discolorations that seatbelts have left behind after car crash, but on the positive side, it had saved many lives. And the survivals are sharing their seatbelts scars proudly as they want to raise the awareness about seatbelt safety.
This was the initiative taken by the NZ Transport Agency (NZTA) campaign to reduce the number of deaths on NZ roads. According to their research, 90 people die each year because they weren’t wearing a seatbelt while driving, and most of whom are young men in the rural area. The confronting photos are of the survivors, who post-crash injuries were recreated by the SFX make-up company PROFX.
“A seatbelt really does leave a mark like this,” emergency medical specialist Dr. Natasha McKay, who provided her expertise to the project, explained. “They will save your life, but they will leave you a mark to show how they’ve done it.”
The campaign has been released has been shown on the billboard around the country, with the emotional, painful videos of the survivals taking about their scars, accident and how they got another life just because, they were wearing a seat-belt at the time of the accident.
The campaign was mainly targeting those people who think belt as optional extra rather than a life-saving necessity. Seat-belt messages are for kids, elderly people and for everyone else, so that they know its importance and wear the seat-belt.
The survivors of these accidents were not only lucky and also smarter enough that they thought of ‘not-risking’ their life and secured themselves with a seat-belt. And the campaign was not only for people of that particular country but it has shown the importance of belt to the whole world.
Now the survivals are giving all the people around them a convincing message to secure themselves with a seat-belt before giving pushing accelerator.
Author- Simran Bhatnagar
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