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Detergent brand Surf Excel, known for its heart-warming advertising has released its new campaign for this colourful season of Holi. Titled #RangLaayeSang, loosely translated to colours that bring us together has become a trending topic, probably for the wrong reasons and the group of people have succeeded in trending the hashtag #BoycottSurfExcel on twitter for hurting the religious sentiments of people.

The minute-long advertisement which features a Hindu girl who helps her Muslim friend for going to Namaz sending a beautiful message of religious harmony and highlighting the true spirit of togetherness has been given a new twist of religion by some right-wing ideologists who are perhaps demanding the boycott of Surf Excel.

According to these people, the advertisement not only promotes the concept of Love Jihad but also degrading the colourful festival of Holi by denoting the colours of Holi as ‘ Daag’. These bunch of people also think that Namaz has been given undue importance than the festival of Holi.

The advertisement has surely created a line between two sets of people, one who is loving the advertisement for promoting a beautiful message and the others who are promoting to boycott the product.
This is what people have to say. Have a look

Haters who are demanding the boycott...

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Awakening INDIA 👍<br>Awakening HINDU 👍<a href="">#BoycottSurfExcel</a> <a href="">#bycottSurfExcel</a> <a href="">#BoycottHindustanUnilever</a> <a href="">@ippatel</a><a href="">#SurfExcel</a> <a href=""></a></p>— Sʜᴇᴋʜᴀʀ Cʜᴀʜᴀʟ (#NamoAgain)™ (@shekharchahal) <a href="">March 9, 2019</a></blockquote> <script async src="" charset="utf-8"></script>
Promoting love jihad?

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">pic 1 secularism want ( love jihad )<br>pic 2 hindu want ( reversed love jihad )<a href="">#boycottSurfexcel</a> <a href="">#BoycottHindustanUnilever</a> <a href=""></a></p>— हिंदुपुत्र तुषार दळवी (@Tushardalvi97) <a href="">March 10, 2019</a></blockquote> <script async src="" charset="utf-8"></script>
Have an opinion perhaps?

<blockquote class="twitter-tweet"><p lang="en" dir="ltr"><a href="">#HUL</a>, You have no right to influence Hindus how to celebrate Holi and certainly donot need to taught us secularism. <a href="">@PaulPolman</a> ur <a href="">#SurfExcel</a> ad has hearts our sentiments just like the Kumbh ad.<br>Hence we support <a href="">#BoycottHULproducts</a><br><br>धर्म के बंधनों को तोडे<br>आओ सब मिलकर होली खेले! <a href=""></a></p>— khemchand sharma (@SharmaKhemchand) <a href="">March 10, 2019</a></blockquote> <script async src="" charset="utf-8"></script>
Supporting the advertisment...

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">I am buying 2 extra 2 kilo pack of <a href="">#SurfExcel</a> for reminding us that we are nice people. And live naturally in relative harmony. And, kids know no barriers, until they are taught. <br>It will last me 6 months. but it is worth it to defeat haters.</p>— Harini Calamur (@calamur) <a href="">March 10, 2019</a></blockquote> <script async src="" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">This <a href="">#SurfExcel</a> ad celebrating friendship between a Muslim boy & presumably Hindu girl is being attacked by Sanghi haters who view it through the lens of their communal patriarchal sexualised anxieties of 'love jihad'. Teach them a lesson in love, India! <a href=""></a></p>— Kavita Krishnan (@kavita_krishnan) <a href="">March 10, 2019</a></blockquote> <script async src="" charset="utf-8"></script>

See the advertisement below and decide on your own rather than blinding get influenced.

<iframe width="100%" height="250" src="" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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Author- Neha Wadhwa
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