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While one isn’t able to determine the hazardous effects of plastic when using a small plastic bag or something; the larger picture is very terrifying and needs to be controlled ASAP!
The good thing is that earlier, people were way too ignorant about the use of plastic but now they are waking up to the issue. In the recent past, we have heard many inspiring stories where people came forward to battle against the evil of plastic that is terminating our environment very badly.

In the same league, an international non-profit organization Sea Shepherd Conservation Society (SSCS) has come forward with a unique concept to spread awareness among masses. The NGO aims to conserve and protect ecosystems and species in the world’s oceans and in the new awareness campaign, this NGO collaborated with Tribal Worldwide São Paulo and DDB Guatemala advertising agencies to create two 3D posters; one of a turtle and the other one of a seal. The marine animals are seen suffocating because of plastic; these posters look alarming and strongly put forward the message that the team wanted to convey.
The Turtle

The Seal

Guiga Giacomo, Executive Creative Director at Tribal Worldwide São Paulo, talked about the campaign and said: “Unfortunately, a small and thoughtless action in our daily life can cause huge damage to nature without us even realizing it. In this campaign, we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen.”
Way to go guys! Keep up the good work!
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- Shivam
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