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To battle against the water scarcity, the Indian Plumbing Association (IPA) has launched a campaign to save 1000 crore- litres of water in five metropolitan cities. The duration of the campaign will be three years and, will be replicated in two and three-tier cities depending on the results. This campaign has been launched in Mumbai, Pune, New Delhi, Bengaluru, and Chennai.

Gurmeet Singh the national president of IPA said “India’s water crisis has over the last few years snowballed into a matter of national concern due to the continued urbanization and industrialization. Water scarcity affects more than 40% of people on the planet. Moreover, water bodies are contaminated. It is important to tackle the issue now before it is too late. Aerators are extremely beneficial as it adds air to water and saves 35% of it.

The consumers will be educated about water shortage and ways to save water. The campaign will be launched on a major scale and social media will play a major role in creating awareness. Aerators will be installed in wash basins, kitchen sink taps, showers, flushes, and other such water units. Plumbers will install these in residential and commercial projects like airports, hospitals, and station.

Mr Singh talked about targeting buildings as they consume 30% water for domestic and other uses. This will aim to save 100 crore-litres of water in the first year and 500 crore litres in the second and then 1,000 crore litres for the temporary deadline of 2021.

Countries like Japan, Singapore have paved the way for water conservation with major steps such as rainwater harvesting and reusing water as many times as possible. This is a good step as India moves towards battling this global crisis which many believe could be a major reason for further adverse situation around the globe.

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