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There would be no hassle of finding the track, clicking any button to change the track or listening to your favourite tracks on repeat mode. For the very first time, you can enjoy 24-hour long jam session at your comfort in your space, online on Facebook. Vh1 and MTV beats who are hosting this live music festival will include a range of singers you will love. That means you are getting a chance to entertain yourself by the melodious voice of 40 singers a full day and night.

The list of singers who are entertaining you includes Zaeden, Darshan Rawal, Aastha Gill, SICKFLIP, Tony Kakkar, Su Real, Shahid Mallya, Nikita Gandhi, Tulsi Kumar and Amit Mishra. These distinguished artists are performing on different genres live on Facebook since midnight 21st June.

“As we take a giant leap ahead to celebrate our love for music through a medium as powerful and dynamic as the digital, we are happy to have Facebook as a partner in accomplishing this huge feat of the first ever 24-hour live musical fiesta,” Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said.

With Facebook no longer just a sharing platform it is slowly and steadily used an effective marketing tool to make the digital entertainment grow by leaps and bounds in India and this live music festival is another instance how digital entertainment would be taken to altogether another level.

“For artists today, Facebook is more than a profile with a bio and a link. It’s an extension of their authentic creative self and has come to be regarded as an essential space for artists to share their work, especially so for many independent artists. We are happy to and support media channels creating new content formats that are immersive and interactive and bring people together for their love for music” said Manish Chopra, Director, and Head of Partnerships, Facebook India.

So tune in to the largest music festival with no repeats…
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Author- Neha Wadhwa

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