Chinese director Jia Zhangke's film "Ash Is Purest White" will release in India on August 2. The film is a love story set in contemporary China, and was selected for the 2018 edition of the Cannes Film Festival."Ash Is Purest White" features Zhao Tao and Liao Fan, and will be released in India by actor Sanjay Suri's production house Kahwa Entertainment and Srinivasan Narayan's In2infotainment company.
Aiming to bring international cinematic culture in India, Sanjay said: "I personally enjoy watching films like these, which leave you thinking about them. Such films are pure art. Our vision is to bring the culture of watching international cinema to India and celebrating it. Such films have a distinct audience and I wish this audience keeps expanding in the coming years. We are planning to release more international films in future."
When asked about the film, Jia Zhangke said, "I have been working on “Ash Is Purest White” for three years. As a very important part of Chinese culture, the Chinese word jianghu has two meanings: both dramatic life as well as dangerous underworld.Jianghu is a world of adventure but also a world of unique emotions. I have always been interested in jianghu love stories in which characters are never afraid to love or to hate."
"“Ash” sets the story between 2001 and 2018, an era when China has been experiencing drastic changes. Traditional values and lifestyles have changed dramatically. Yet jianghu folk still cling to their own code of conduct and values, functioning in their own ways. The contrast is ironic, but also attractive to me."- Variety
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