Recent studies shows that with a focus on health and wellness, the search for fruit-based, natural, healthy and fat-free drinks has gone up by 50 per cent in India.
The top three spots in the beverage category are now reserved by Lassi, lemonade and milk shakes.After collecting the data from several food ordering and delivery chains like FoodPanda’s website and app in cities like Delhi, Mumbai, Gurugram, Jaipur, chandigarh and Bengaluru in May it was revealed that more than 80 percent people are searching for ice creams and shakes.
On dividing it city wise the list will be something like this – Gurugram stands first on the list. It experienced the highest increase in orders which was 28 percent followed by Bengaluru, Delhi and Mumbai. Places that are offering ice creams, shakes and smoothies have also experienced a growth in their platform. Hike of 12 to 15 per cent is seen in salad orders too. Looks like people have accepted the summers and have found the way to go through it. People have found a way to ‘Beat the Heat’ and are also taking steps for their health.
"Every season has its own topicality and with it, it brings very specific trends. As a food technology company, Foodpanda keeps a close eye on these trends and predicts the user pattern to make the offerings more personalised for our customers," said Anshul Khandelwal, Head of Marketing, Foodpanda.
"With the onset of the summer season, we have seen people shifting towards lighter food items such as salads, and summer favourites like ice creams and shakes. Following these patterns, we have also introduced offers and seasonal campaigns such as LSD-‘Love for Shakes and Dessert' - which has got a tremendous response from consumers and given a significant boost to our number of orders," he added.