Denim jeans are loved by anyone and there will hardly be someone who would not have a denim jeans in his/her wardrobe. According to a global report the global denim jeans market earned up to $55.6 billion and is expected to reach up to $62 billion by 2028.
Denim is a staple workwear cloth and has survived almost 150 years of fashion. Many changes came and went by, many fashion changes were made but denim never lost its place in the fashion market. As the popularity of this piece of clothing is growing, the awareness of its harmful impacts on the environment is also increasing. Thousands of liters of water is used to make a pair of jeans and sometimes when the textile industry is less supervised it also uses some harmful chemicals in its colouring and washing process.
Many heavy metals are directly discharged into the water causing so much trouble to the environment. But as the fashion industry is growing and as new minds are adding into it, they are finding some ways to stop this.
Here are three emerging brands that are bringing some changes and doing something to tackle this issue.
Nathalie started her upcycling label in 2016 and it was so good that in a short span of time it garnered the attention of some big celebs like Dua Lipa and Ella Eyre. She upcycles all kind of denim clothing but recently her focus has shifted to old levis jeans. She buys them in bulk and then works on them and transforms them into pencil skirts, frayed boiler suits, and many other exciting things.
They have a clever way of doing it so with her made-to-order approach she makes sure that there is little to no waste during the production of the material.
Ksenia Schnaider started working with denim in 2016 and then launched her own brand with her husband and business partner. The came into limelight when they launched demi-denims. They are high-waist jeans layered over a boot-cut style.
Now over a third of Schnaider’s collections are made of vintage fabrics. They are upcycling around 6,000 pairs of jeans year to make demi-denims.
Ségolène Jacmin grew tired of her consulting job and thought of doing something creative with her twin sister. Though her sister was not very excited about the idea first later she came up with the idea and pictures. Ségolène twin sister Alexandra was a designer at Jean Paul Gaultier and Maison Margiela and she decided to bring a wind of change in the denim world. She decided to do it by creating a complete wardrobe with denim dresses, coats, and skirts.
They use clean water purification system to make these clothes and take care to not damage the environment in the process of creating these clothes. They have also launched their new collection wherein they combine denim with traditional techniques like embroidery and smocking.
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